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Make the words work together.

Build structured content packs for a project, campaign or publishing workflow.

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From the brief to the result.

01

Write the brief

Define the reader, purpose, voice and pieces of content you need.

02

Create the collection

Generate related content as a structured pack rather than disconnected drafts.

03

Edit and export

Review factual claims and voice, request changes and take the files into your publishing workflow.

Content generation does not publish a campaign. Use the Social or Messaging teams for supported distribution workflows.

One brief. A collection of words that belong together.

Set the voice, write for each format and keep the source material close to the copy.

Start with the reader

Give the AI a voice and a purpose.

Tell the AI who will read the work, what they need and what each piece should achieve. Supply the facts and references it can use. The content pack keeps the audience, language, voice and purpose together, helping articles, emails and shorter copy sound like they came from the same project.

  • Describe the reader and the action you want the writing to support.
  • Supply source material for product facts, claims and other specifics.
  • Set the language and voice for the audience you actually serve.
Example gardening content brief defining audience, voice and purpose

Write for the format

Make every piece do its own job.

Create articles, landing copy, emails, social posts, product descriptions, documentation, scripts and other supported writing formats. Each item has its own purpose, structure and metadata. The pack overview brings the collection together so you can review individual pieces and the voice across them.

  • Choose the mix of content and the intended length of each piece.
  • Review titles, descriptions and calls to action in context.
  • Include a publishing calendar when the brief calls for a schedule.
Example article, welcome email and social post adapting one gardening idea to three formats

Review and deliver

Keep the facts in view as you edit.

Structural checks inspect the files, length, language and repeated phrasing. An editorial review compares factual claims with the brief and supplied knowledge, and missing facts can be called out for confirmation. Revise the copy, keep the Markdown files or use an available connected CMS delivery action.

  • Inspect source-backed claims and unresolved editor notes.
  • Take the structured files into your own publishing workflow.
  • Connected WordPress and Webflow delivery can prepare drafts; Shopify handles supported product-description updates.
Example editorial draft beside source notes and a request to confirm regional planting dates

The workflow

Keep the work connected.

  1. Describe the result

    Explain the audience, desired output and constraints. Refine the direction before moving forward.

  2. Review the work

    Inspect the generated files, available preview and the checks relevant to the output.

  3. Make the next version

    Ask for changes, then export or use the delivery workflow supported by that project.

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Questions & answers

A little clarity before you start.

What does Content Builder produce?+
It creates a structured collection of written pieces with an overview and individual Markdown files. The pack can also include a content calendar when requested.
How do I keep the writing in my voice?+
Specify the audience, purpose, tone, language and examples of writing you want to follow. Include source material and facts that the content should use.
Can I set a length and keywords for each piece?+
Yes. The content brief supports target lengths, keywords and intent for individual items. These guide generation and the checks applied to the finished pack.
What gets checked before I review it?+
Checks look at required metadata, length, language, readability, duplicate passages, basic SEO structure and placeholders. A separate review checks factual claims against the supplied knowledge or brief.
Can I edit and reuse the content?+
Yes. Request revisions in the build conversation or download the generated files for your own editing and publishing workflow. Review facts and voice before publication.
Will it publish or send the content automatically?+
The content pack is a deliverable. Use the Social or Messaging workflows for supported distribution, with the appropriate account connections and publishing or sending controls.

What will you make?

Create a build, or put a specialist team to work on your next task.

Describe your idea Explore agent teams