An analyst frames the campaign, a profiler defines the audience with written rationale, finished creative is generated with your own AI keys, and the complete Meta campaign lands in your Ads Manager — paused. Activation is always your click.
Open DiscoveryThe ad analyst reads the product, the market and the goal, and frames what the campaign must achieve. The audience profiler defines who to reach — with the reasoning written down, not implied: countries, ages, interests, and why each.
A creative brief becomes finished ad images — generated with your own AI provider keys, in the product’s committed art direction. Headlines and primary texts are drafted per placement, ready for review.
The complete campaign — ad sets, audiences, budget, creative — is pushed to your own Meta Ads Manager in PAUSED state. You review everything and un-pause when ready. The money-safety rule is absolute: staging is autonomous, activating spend never is.
Paired with the Research team, a staged campaign answers the only question that matters before a build: will strangers click? Traffic lands on the brief’s waitlist page; conversion feeds the brief’s confidence; you build with evidence.
Analyst + profiler define the goal and the audience, rationale written.
Finished ad images and copy, with your own AI keys.
The full campaign lands in your Ads Manager — spending nothing.
Review, adjust, activate. Every dollar is your explicit call.
No. Campaigns are staged in PAUSED state in your own Ads Manager. Activating spend is always your explicit click, in your account. This rule has no exceptions.
Yours, both. Campaigns are drafted into your Meta account via its official API, and creative is generated with your own AI provider keys.
Meta (Facebook/Instagram) campaign staging today, purpose-built for demand-validation campaigns paired with Research briefs and waitlist pages.
Real conversion data — spend, clicks, signups, cost per signup — attributed to the brief’s waitlist page, feeding the brief’s confidence rating before you commit to building.
Complete campaigns, staged paused in your own account.
Open Discovery