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AI agents for what comes after launch.

Give a shipped build its next step: AI campaign drafts, social launch content and supported store-performance insights. A focused launch workflow, connected to the specialist teams you use for ongoing work.

The AI workflow

From your goal to work you can review.

Explore how it works ↗
  1. You direct

    A published product

    Choose the build and the audience you want to reach.

  2. AI works

    Campaigns → launch content

    AI workflows prepare staged promotion and social announcements for what you have shipped.

  3. You inspect

    A launch you can measure

    Review campaign material and follow the supported store-performance metrics.

Start promotion from the build you shipped

Growth is the post-launch entry point for a specific build. Use the Promote action to prepare campaign material or social announcements around what you have made. Its registered roles cover Meta Ads, Google Ads, social media and store insights. Their saved instructions guide the supported workflows; Growth does not use the same scheduled task editor as every other team.

Illustrative workflowOne build, several launch paths
Published buildThe product and destination give the promotion its context.
Paid campaign materialPrepare a Meta or Google Ads draft for the supported workflow.
Social announcementAsk AI writers to turn the build into launch content.

Growth focuses on a product launch. Each destination keeps its connection and review steps.

Prepare the campaign before activating spend

AI campaign drafting turns the product or validation brief into proposed copy, audience choices and campaign material. The Growth promotion paths stage supported campaigns paused for review. Check the destination, message and budget in your own advertising account before activation. Ongoing account analysis and optimization belong to the Advertising team, where automation follows that account’s settings.

Illustrative workflowDraft → stage → review
AI draftCampaign copy and audience rationale based on the product.
Paused campaignSupported campaign creation prepares the account for your review.
Your decisionReview the material and budget before activating spend.

Growth’s paused launch workflow is distinct from Advertising’s ongoing account automation.

Give the launch a voice for each channel

The social promotion workflow prepares announcements around the build. Review the drafts and use the supported publishing destination. For a continuing content calendar, account inboxes, scheduling and channel work, move into the Social team. The launch brief can start that work without presenting Growth as a second full social-management suite.

Illustrative workflowFrom launch copy to an ongoing calendar
GrowthPrepare announcements for this build.
ReviewCheck the claims, voice and destination.
Social teamContinue with connected accounts, publishing and calendar work.

The diagram describes the roles of the workflows, not an automatic cross-team run.

Follow the store results after launch

Supported store integrations collect performance for shipped apps and extensions. Review available downloads, installs, users and ratings in Store Analytics; the available metrics depend on the store and your connection. Use those results to decide whether to revise the product, prepare another launch or open the relevant specialist team for deeper work.

Illustrative workflowChoose the next step from the evidence
Store AnalyticsInspect the metrics supplied by your connected stores.
AI BuilderRefine the product when the experience needs work.
Advertising · Social · SEOChoose the specialist workflow for the next promotion or site improvement.

Store metrics and website analytics have different sources and measurement limits.

Questions & answers

Before your next launch.

Should I use Growth or Advertising?

Use Growth to prepare promotion around a shipped build. Use Advertising for connected-account campaign management, ongoing analysis and optimization proposals.

Should I use Growth or Social?

Growth prepares launch announcements. Social is the continuing workspace for channel strategy, drafts, calendars and supported connected publishing.

Does Growth activate campaign spending automatically?

The Growth promotion workflow prepares supported campaigns paused. Review and activate them in your advertising account. Advertising’s ongoing automation uses its own account settings.

Can I schedule Growth like the SEO team?

Growth has a separate execution path built around post-ship promotion and store insights. It does not expose the same general task editor or scheduling controls as SEO.

Which results can I inspect?

Store Analytics shows metrics available from connected, supported stores for shipped apps and extensions. Use the SEO and analytics workflows for website search and traffic performance.

What should I prepare before promoting a shipped build?

Make sure the destination works, describe who the build is for and provide an accurate product summary. Those inputs help the promotion workflow prepare relevant launch material.

Why are store metrics missing for a build?

Store metrics depend on a supported store, the relevant connection and an identifiable shipped app or extension. A browser-hosted build does not automatically have store installs or ratings.

What should I do after the launch drafts are ready?

Review the message and destination, then use the relevant Social or Advertising workflow and account controls. Follow the available analytics to decide what to improve next.

What will you make?

Create a build, or put a specialist team to work on your next task.